Mercer Labs: Museum of Art and Technology (“Mercer Labs,” “we,” “us,” or “our”) is committed to protecting the privacy and security of our visitors, members, and online users. This Data Collection and Storage Policy explains how we collect, use, and safeguard your information when you visit our website, purchase tickets, or interact with our digital advertising and marketing.
1. Information We Collect
We collect the following types of information:
a. Personal Information Provided by You
- Name, email address, phone number, and billing information when purchasing tickets.
- Account details when signing up for newsletters, memberships, or event notifications.
- Information voluntarily provided in surveys, promotions, or customer support inquiries.
b. Automatically Collected Information
- Device and browser type, IP address, operating system, and approximate location.
- Website usage data including pages viewed, time spent, and referring sources.
- Tracking data via cookies, pixels, and similar technologies for analytics and advertising.
c. Third-Party Information
- Data received from advertising partners, social media platforms, and ticketing systems (e.g., Vivenu, OTAs).
- Referral and campaign performance data from platforms such as Google, Meta, and TikTok.
2. How We Use Collected Information
We use information to:
- Process ticket purchases and provide visitor services.
- Manage memberships, group bookings, and customer support requests.
- Improve website functionality and visitor experience.
- Deliver marketing campaigns, promotions, and event updates.
- Measure the effectiveness of advertising and optimize campaigns.
- Ensure security, prevent fraud, and comply with legal obligations.
3. Data Storage and Retention
- Personal data is stored securely on cloud-based ticketing, CRM, and marketing platforms (e.g., Vivenu, email marketing systems, analytics platforms).
- We retain purchase records as required by law (typically 6–7 years for financial data).
- Marketing and account data (such as email subscriptions) is stored until you unsubscribe or request deletion.
- Web tracking data (cookies and pixels) may be retained for up to 26 months unless you clear your browser history or opt out.
4. Data Sharing
We do not sell your personal data. We may share information only in the following circumstances:
- With trusted service providers who process payments, manage ticketing, or provide analytics and marketing services.
- With third-party advertising platforms (Google, Meta, TikTok, etc.) to deliver targeted campaigns.
- Where legally required to comply with regulatory authorities, law enforcement, or legal processes.
- With research or cultural partners in aggregated and anonymized form (no personal identification).
5. Data Security
We use industry-standard security measures to protect your data, including:
- Encrypted payment processing (PCI-DSS compliant).
- Access controls and authentication for staff handling personal data.
- Regular monitoring and audits of our systems and providers.
- Data minimization to ensure we only keep information necessary for operations.
6. Your Rights
Depending on your location (including EU/UK under GDPR and California under CCPA), you may have the right to:
- Request access to or a copy of your personal data.
- Request correction or deletion of your data.
- Object to certain processing, such as targeted advertising.
- Withdraw consent for marketing communications at any time by unsubscribing.
Requests can be made by contacting us at privacy@mercerlabs.com.
7. Cookies and Tracking Technologies
We use cookies and similar technologies to improve your online experience. These may include:
- Essential cookies for website operation and ticket purchasing.
- Analytics cookies (Google Analytics, etc.) for site performance insights.
- Advertising cookies (Google Ads, Meta, TikTok, etc.) for campaign measurement and targeting.
You may disable cookies through your browser settings.
8. Updates to This Policy
We may update this policy from time to time to reflect changes in technology, regulation, or business practices. Updates will be posted on our website with a revised effective date.
9. Contact Information
If you have questions or requests regarding this policy, please contact:
Mercer Labs: Museum of Art and Technology
Email: privacy@mercerlabs.com
Website: www.mercerlabs.com