The Exhibition
Maestros and the Machines is a living, breathing dialogue between past and future, reimagining what classic art can be in a world where technology is a tool for the creative process.
The Exhibits
Conceived and directed by artist Roy Nachum, Maestros and the Machines asks a provocative question: What happens when the timeless mastery of iconic artists meets the disruptive power of modern technology? This exhibition reimagines masterpieces through technology, creating a living, evolving experience for the viewer.
The Creators
Roy Nachum, the visionary artist behind Mercer Labs, merges art and technology to challenge how we see—and what we value. Known for his use of Braille and the recurring motif of a child crowned in gold, Nachum’s work explores themes of humility and equality. Alongside his co-creator and developer, Michael Cayre, the duo continues to shape culture through ventures like Midtown Equities and Casa Cipriani, leaving an indelible mark on both industry and imagination.
Creative force behind the project is known for his multi-disciplinary practice that experiments with human perception through painting, sculpture, design and technology. Nachum is an artist with the unique ability to bridge creative barriers and bring people together. His works often include Braille messages and the recurring subject of a child with a gold crown covering his or her eyes, a symbol for humility, diversity and equality.
Co-creator, visionary developer, renowned entrepreneur, philanthropist and a leader in luxury experiences. With a background in real-estate, development and investment, and technology he has made a significant impact and plays a pivotal role in transforming industries and revitalizing communities. In addition to Mercer Labs, he is also co-founder of Midtown Equities and Casa Cipriani.
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Exhibition FAqs
If you need help, you can find the answer to some frequently asked questions below. If you still cannot find the answer you are looking for, get in touch with the Mercer Labs team today and we ill do our best to help you.
Guests of all ages are welcome. Children ages 3 and under enter free. Guests 17 and under must be accompanied by an adult over 18.
For the safety and comfort of all visitors, outside food and beverages are not permitted. Weapons of any kind are also prohibited, including glass bottles, flammable substances, and knives of any type (pen knives, switchblades, Swiss Army knives, etc.). All guests are required to pass a standard security screening to enter.
Most guests spend approximately 60–90 minutes exploring the museum. You are welcome to move through the space at your own pace.
Yes. Our entire space is ADA-compliant. If you have specific accessibility needs, we encourage you to contact us before your visit.
Yes, exhibits feature low lighting, flashing lights, 4D sound, fog, mirrored surfaces, and optional physical experiences. Visitors with epilepsy, sensory processing disorders, claustrophobia, vertigo, or mobility or physical limitations should proceed with caution. Children and youth should be under adult supervision. Please alert staff immediately if you need assistance.